25+
Years across enterprise IT, digital products, marketing, operations, and AI commercialization
Insight.Ai / Picsi.Ai ecosystem · Atlanta / Remote
Operational gravity for AI businesses.
COO & Founding Partner translating deep technical capability into products, communities, pricing systems, partner motions, policy frameworks, and growth engines people can actually use.
15M+
Users scaled at SCRUFF / Perry Street Software from a 1M-user base
5M+
Aggregate monthly API calls grown across B2B and enterprise AI usage
205
Maximum support-team headcount led across distributed enterprise service operations
The bridge layer
I build and scale digital products, communities, commercialization systems, and GTM engines at the intersection of technology, creativity, and human connection.
For 25+ years, I’ve worked across enterprise IT, digital banking, telecom, social platforms, creator ecosystems, marketing leadership, and AI commercialization. My strength is the bridge layer: turning complex technology into products people can understand, trust, adopt, and pay for.
My foundation comes from leadership, service management, support systems, training, workforce planning, onboarding, requirements gathering, and cross-functional execution. That discipline shows up in clear systems, documentation, accountable teams, and products that survive contact with users.
At Perry Street Software / SCRUFF, I helped scale a global social platform from 1M to 15M+ users through growth marketing, product feedback loops, brand storytelling, publicity, event strategy, community engagement, retention, and international expansion.
Today, as COO & Founding Partner of the InsightFace / Picsi.Ai ecosystem, I commercialize facial recognition, computer vision, and synthetic-media research into monetized consumer and enterprise products. I lead product strategy, SaaS monetization, B2B licensing, revenue operations, partnerships, UI/UX, customer experience, documentation, compliance, IP protection, safety policy, and community-led growth.
Professional trajectory
Chief Operating Officer & Founding Partner
Founding operator for the InsightFace / Picsi.Ai ecosystem, commercializing facial recognition, computer vision, and generative/synthetic-media research into monetized consumer and enterprise products.
Lead product strategy, SaaS monetization, B2B licensing, revenue operations, partnerships, customer experience, compliance, documentation, IP protection, safety policy, and community-led growth. Built the B2C and B2B operating model from the ground up, including subscriptions, API access, self-hosted deployments, credit/token economics, licensing, and usage grown to 5M+ monthly API calls.
View full detail »Principal Consultant & Strategist
Directed strategic work across crypto, mobile network testing, app performance evaluation, QA/QC, UX analysis, and survey research, helping clients turn ambiguous opportunities into executable programs, market insight, product refinement, and operational progress.
View full detail »Vice President of Marketing
Helped scale SCRUFF from 1M to 15M+ global users through growth marketing, customer acquisition, product feedback loops, brand storytelling, publicity, event strategy, retention campaigns, community engagement, international expansion, and creator/community-facing programs.
View full detail »IT Operations Manager
Managed and led a large distributed IT support organization of 95–205 analysts supporting 65+ higher education client locations. Built the operational discipline behind workforce planning, onboarding, service management, ITIL practices, QA, training, and support continuity.
View full detail »Digital Project, Technical Operations & Client Services Roles
Built the early technical and operational foundation across digital banking projects, NOC leadership, technical client onboarding, requirements gathering, support escalation, training, system administration, vendor coordination, and cross-functional execution.
View full detail »Skills & expertise
AI & Product
- AI Commercialization
- Product Strategy
- Synthetic Media
- Computer Vision
- Creator Tools
- UI/UX Translation
- Product Operations
- Technical Documentation
Revenue & Partnerships
- Revenue Operations
- SaaS Monetization
- B2B Licensing
- API Monetization
- Enterprise Partnerships
- Strategic Partnerships
- Pricing & Packaging
- Self-hosted Deployment Models
Growth & Community
- Go-to-Market Strategy
- Growth Marketing
- Community-Led Growth
- Brand Storytelling
- Publicity & Media Relations
- Event Strategy
- SEO / ASO
- Lifecycle Messaging
Operations & Governance
- Cross-Functional Leadership
- IT Service Management / ITIL
- Responsible AI Governance
- Trust & Safety
- IP Protection
- Compliance Operations
- Support Systems
- Workforce Planning
Connect with Joey
I’m most valuable where emerging technology needs to become commercially real: AI products, creator tools, social platforms, SaaS businesses, entertainment technology, and high-growth product ecosystems.