Atlanta / Strategy × Operations × Growth

Joey Dubé

COO & Founding PartnerHe / Him

AI commercialization, product strategy, revenue operations, enterprise partnerships, synthetic media, and computer vision.

25+years building and scaling
15M+global community users reached
5M+aggregate monthly API calls
205maximum support team led
Current operating systemCOO & Founding Partner at Insight.Ai

About / The bridge layer

Technology becomes valuable when people can use it.

I build and scale digital products, communities, commercialization systems, and go-to-market engines at the intersection of technology, creativity, and human connection.

For more than 25 years, I have worked across enterprise IT, digital banking, telecom, social platforms, creator ecosystems, marketing leadership, and AI commercialization. My strength is the bridge layer: turning complex technology into products people can understand, trust, adopt, and pay for.

Today I commercialize facial-recognition, computer-vision, and synthetic-media research into consumer and enterprise products. I lead the connected system around the technology: product, monetization, partnerships, customer experience, documentation, compliance, safety, intellectual property, and community growth.

Commercialization stack

From capability to durable adoption.

I am most valuable where emerging technology needs to become commercially real: AI products, creator tools, social platforms, SaaS businesses, entertainment technology, and product ecosystems.

AC

AI Commercialization

Turn research-grade capability into products, pricing, packaging, licensing, and repeatable revenue.

PS

Product Strategy

Translate complex model behavior into creator-friendly experiences across web, mobile, plugins, and APIs.

RO

Revenue Operations

Design subscription, credit, token, API, and enterprise models that protect margin while supporting growth.

EP

Enterprise Partnerships

Build commercial relationships across AI infrastructure, entertainment, agencies, creator tooling, and global enterprise.

How I operate

Clarity without losing complexity.

  1. 01

    Translate technical capability into products people can understand, trust, adopt, and pay for.

  2. 02

    Connect product, marketing, operations, legal, support, and engineering so teams move quickly without chaos.

  3. 03

    Turn user feedback, market signals, and operational friction into better product decisions.

  4. 04

    Build responsible practices around safety, inclusion, policy, documentation, intellectual property, and brand risk.

Experience / 1999 — Now

Built from the operating layer up.

Open any role for selected work. The through-line is consistent: understand the system, make it usable, and build the conditions for people and products to scale.

01Chief Operating Officer & Founding PartnerInsight.Ai — InsightFace / Picsi.Ai ecosystem2023 — PresentAtlanta / Remote

Transforming computer-vision and synthetic-media research into a multi-platform consumer and enterprise business.

  • Built the B2C and B2B commercial model from the ground up: tiered subscriptions, API access, self-hosted deployments, licensing, credits, and permanent tokens.
  • Grew enterprise and partner usage from zero to more than 5M aggregate monthly API calls while leading pricing, procurement, renewals, usage billing, and true-ups.
  • Led product strategy and UI/UX across Web Face Swap Studio, iOS and macOS apps, a Discord bot, Chrome extension, Adobe Photoshop plugin, and proprietary integrations.
  • Directed revenue operations, partnerships, customer experience, documentation, compliance, safety policy, IP protection, and community-led growth.
  • Established responsible synthetic-media guardrails, moderation controls, misuse policy, licensing boundaries, and brand-safety operating practices.
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02Principal Consultant & StrategistVisionaryVerve2018 — 2023Hybrid

Led strategy, quality assurance, market research, and execution across crypto, mobile network testing, app performance, and survey research.

  • Launched and optimized a profitable crypto venture through focused resource allocation and market strategy.
  • Directed mobile network and app QA programs, converting performance findings and user friction into product improvements.
  • Designed survey research and delivered precise, decision-ready reports for clients across global issues.
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03Vice President of MarketingPerry Street Software / SCRUFF2012 — 2018New York / Hybrid

Helped scale a global social platform from 1M to more than 15M users through product feedback, brand storytelling, community, retention, publicity, and international expansion.

  • Built acquisition and retention systems spanning direct install, re-engagement, lifecycle messaging, events, social content, publicity, and partnerships.
  • Expanded community programs into Latin America, Western Europe, India, Australia, Tokyo, and Taipei.
  • Secured hundreds of major media integrations and placements while improving product positioning, pricing, and market visibility.
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04IT Operations ManagerEllucian2008 — 2012Orlando / On-site

Managed 95–205 Tier I and II analysts supporting more than 65 higher-education clients in the US and internationally.

  • Led workforce planning, hiring, onboarding, training, quality assurance, service levels, and performance programs for a complex distributed operation.
  • Rebuilt training for higher-education products, learning systems, support tools, and service-management practices.
  • Applied ITIL disciplines to improve service quality, operational continuity, KPI performance, and customer satisfaction.
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05Technical Client Services ManagerFidelity National Information Services2007 — 2008Orlando / Hybrid

Gathered requirements, onboarded public-sector clients, trained teams, and supported custom electronic-recording software.

  • Managed implementation, data migration, integration, troubleshooting, and ongoing client enablement.
  • Designed custom Crystal Reports with Oracle and SQL backends based on county-level requirements.
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06Network Operations Center Lead IISprint Nextel2006 — 2007Orlando / Hybrid

Led a 25+ person technical team resolving complex iDEN and CDMA network issues within aggressive service levels.

  • Streamlined ticket workflows, scheduling, escalation, training, and performance management.
  • Coordinated RF engineering, provisioning, field operations, software support, and network operations during high-impact incidents.
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07Internet Project ManagerCitibank N.A.2001 — 2006Jacksonville / Hybrid

Led digital banking and credit-card initiatives across customer experience, operational readiness, requirements, vendors, and roadmaps.

  • Authored functional requirements and process flows for major internet and mobile programs.
  • Directed cross-functional delivery, vendor performance, risk mitigation, strategic planning, and compliance readiness.
  • Used web metrics, market research, and emerging technologies to shape digital servicing and revenue opportunities.
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08Technical Support Trainer & Tier II AnalystCitibank N.A.1999 — 2001Jacksonville / On-site

Built the early foundation in technical support, incident escalation, systems administration, and workforce enablement.

  • Created blended training programs for more than 300 support representatives, improving customer satisfaction and reducing handling time.
  • Managed critical-issue escalation, access administration, enterprise support queues, UAT, and technical problem resolution.
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Skills / Connected systems

The work spans the whole product ecosystem.

Commercialization

  • AI Commercialization
  • SaaS Monetization
  • B2B Licensing
  • Pricing & Packaging
  • Go-to-Market Strategy
  • Enterprise Partnerships

Product

  • Product Strategy
  • Computer Vision
  • Synthetic Media
  • Generative AI
  • UI/UX Translation
  • Product Operations

Growth

  • Growth Marketing
  • Community-Led Growth
  • Customer Acquisition
  • Brand Storytelling
  • Publicity
  • Event Strategy

Operations

  • Revenue Operations
  • Cross-Functional Leadership
  • Strategic Planning
  • Workflow Design
  • Requirements Gathering
  • Project Management

Trust

  • Responsible AI Governance
  • IP Enforcement
  • Safety Policy
  • Compliance
  • Documentation
  • Brand Risk

Foundation

  • IT Service Management
  • Workforce Planning
  • Training & Development
  • Technical Support
  • Telecommunications
  • System Administration

Recommendation / Perry Street Software

“Joey has transformed the support function at SCRUFF to become second to none amongst mobile consumer software companies. He has an irrepressible optimism and is a pleasure to work with.”
Eric SilverbergCEO, Perry Street Software / SCRUFF

Licenses & certifications

ITIL PractitionerAPM Group / 2008
IT Information Library FoundationsOffice of Government Commerce / 2007
CompTIA A+ CertificationCompTIA / 2006

Contact / Atlanta, Georgia

Let’s make complex technology commercially real.